The History and evolving nature of Fan engagement by IMAGO

The fan is an intrinsic, irreplaceable part of sport. Without the humble observer, elite competition becomes an unrelenting trudge to the bottom line – a sterile pursuit of results and ever-diminishing (or increasing) numbers.

Andy Murray

We agree that FANS have become an essential part of the sports landscape. Nowadays, it is easy to communicate with the audience. We can publish our thoughts with just one click, and we only need to open Twitter to know the opinion of millions of people instantly. 

But what about a few decades ago when technology was not so advanced?

We invite you to take a look back and review with us the evolution of the fan phenomenon. 

In our mission to provide the Sports Community with quality content, we invite you to download this ZINE for free. 


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