SportWorks TALKS: “Community: the secret to sports’ commercial and social development” – Gustavo Prudente

The sports industry is made up of countless organizations and professionals around the world. Just in Lausanne, also known as the Olympic Capital, there are at least 59 International Sports Federations and organizations. However, there is still a great disparity in their development, be it at the institutional, social, or business level. But as sport workers and organizations build connections with each other and the sports industry acts more as a community, these developmental differences tend to diminish. What does it mean, though, to be a community? What are the best ways to connect? And how can the development of community practices and values help Sports Federations, businesses and professionals grow – commercially and socially? In this upcoming SportWorks TALK, Gustavo Prudente, Community Building Manager at SportWorks, shares the secrets that are helping sports leaders and organizations to build connections, expand their influence and grow their businesses in a meaningful way.