SportWorks TALKS: “Embracing sports as tech-led entertainment businesses!”

The days where the success of a sport was measured mostly by how many people attended a match or competition – or watched it on television – are now in the past. Now, sports are competing to engage fans globally on television, streaming platforms, interactive games, apps and social media. Nowadays, sports exist in an experience economy and need to reinvent themselves as entertainment businesses, providing experiences that will compete with other possibilities of entertainment.

But what exactly does this mean? And what could sports Federations, Associations and Clubs do to fully embrace technology and adapt to the current times? This is what Amr Elrawi, Director, Sports Marketing & Business Development at Oracle, will explore in this upcoming SportWorks TALK. An award-winning marketer, he will explore how sports need, more than ever before, to win the hearts and minds of fans.