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SportWorks TALKS: “How sport photographs become iconic (and a source of revenue)”
25/05/2021 @ 4:00 pm - 5:00 pm CEST
We can all cite examples of iconic sports photographs, but what is the potential lifetime value of that image? And while platforms and needs for sports content have grown exponentially in the last 10 years, is there still a pathway to revenue in the social media age? These are some instigating questions that will be explored in our upcoming SportWorks TALK with Gavin Booth, Chief Growth Officer at IMAGO, the largest digital sports archive in the world. Gavin will guide us through how sport content can be monetized, and how assets can be managed and commercialized. He will also address the changing nature of sports content, and how it affects athletes, sports fans and sports as a business. A TALK that promises inspiring information and, of course, iconic sport images.