‘It’s not always a bed of roses, but the blend of characters makes the strength of the team’Steve Redgrave British rower, five-time Olympic gold medalist

SportWorks Podcast 014 Positioning of small scale multisport events Guy Horne Peter Stafford Christiaan Page Alexandra Volkova

#014 Positioning smaller scale multi-sport events

There are just a few large-scale, global events. Nevertheless, there are thousands of smaller-scale events happening in the world. What are those events aiming for as key outcomes of their communications strategies? What are success stories and fa…

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