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“We are losing talent in sports – and that’s why” – Alicia Klein

The fight for diversity is a struggle in most industries, including sports. The good news is that numbers show progress, if compared to some decades ago.

However, changes are not happening at the necessary speed to retain or attract new talents to sport. A clear indicator of that speed? In 2021, only 3% of the high-leadership positions in International Federations are held by women: 8 Secretary Generals and 3 Presidents.

With a sharp speech, anchored in revealing statistics and stories, Alicia Klein addressed the painful gap between the slow conquers in bringing more diversity to sports, and what this really means for those who are still underrepresented or disrespected in the sports industry.

“I wish I didn’t need to talk about diversity in 2021”, Alicia Klein began her talk: “We are losing talent in sports.” According to Alicia, it’s not just about hiring people from different backgrounds, but offering them fair opportunities so that they can succeed. “When I walk into a sporting event and see only white men, it makes me feel like I’m back in the 1980’s.”

During her TALK, Alicia shared several situations experienced first-hand by her and her colleagues. For instance, she was one of the women to speak against the Washington Football Team’s sexist work environment, when allegations against Daniel Snyder’s team became public.

For Alicia, if sports leaders are not convinced of the importance of respect and diversity just because it is the right thing to do, they should pay attention to the demands of new generations. Numbers show that generation Z (born from the mid-90’s) are much less willing to support campaigns or consume brands that are not inclusive or even perceived to be misogynistic, racist or homophobic.

She defends the importance of positive masculinity and creating safe spaces to speak out, and how crucial they are in challenging the social pressure on women, non-white, and LGBTQ+ communities.

It is time to stop accepting the unacceptable. Alicia’s TALK is a call to action, to be heard by those who are already convinced of her ideas, but most importantly, by those who need a wake-up call.

Do you agree? Listen to Alicia Klein’s empowering talk hosted by Tatiana Andrade Ghigonetto

Recommend0 recommendationsPublished in Career Development, SportWorks TALKS, Women in Sport

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