SportWorks TALK: “What happens behind VIP doors at major sporting events?”

Thousands of fans buy tickets to watch their favorite sports competitions. But not all spectators are in the stands.

Major events also welcome personalities and VIP clients, and there are several levels and categories to host them. For instance, protocol and hospitality specialists are focussing on different kinds of guests.

Sports venues have specific spaces to accommodate VIPs and offer them a premium experience: food and drinks, locations, transport, security, and more.
A wide range of premium services offered for these occasions is even innovating with the latest technologies. In addition to being a top-quality sporting experience and favoring networking at the highest levels, these dynamics help move the sports industry’s wheel.

Would you like to know how the protocol and hospitality experts create these spaces and why?

Tune into our next TALK with Chiara Malerba -Tokyo 2020 Official Hospitality Operations Manager- to better understand the difference between protocol and hospitality in major events, how it is organized, and how the VIP experience is lived.